Our Services
Nicole Ho Consultancy delivers bespoke consultancy tailored to the nuances of fashion and lifestyle retail. From strategic planning to store transformation, each service is designed to strengthen brand equity, enhance customer engagement, and refine operations.
Business
Consulting
• Brand strategy
• Comprehensive diagnostics
• Digital transformation
• VIP customer engagement
• Product sourcing strategy
• Operational optimisation
Store
Development
• Store concept development
• Sustainability planning
• Website creation or renewal
• Operational systems advisory
• Product sourcing strategy
• Staff service training
Marketing
• Campaign development
• Brand partnerships
• Social media strategy
• E-commerce optimisation
• Email marketing
• VIP retention campaign
Visual
Merchandising
• Brand positioning
• Styling direction
• Store & digital merchandising
• Zoning strategy
• Seasonal display development
• Visual guidelines training
Ongoing
Advisory
• Retail performance review
• Seasonal planning
• Product assortment refinement
• Visual merchandising review
• Technology optimisation
• Monthly hybrid support
Project-Based
Services
• VIP & launch events
• Collaboration projects
• Pop-up management
• Styling sessions
• Staff coaching
• Branded collateral
Recent Work
Visual Merchandising Refresh -
Camden Passage, Islington, London (October 2025)
A seasonal window display created to enhance visibility, introduce a warm and homey narrative, and elevate the boutique’s brand presentation through refined product arrangement and balanced textures. The new design aimed to create a dynamic yet inviting atmosphere that encouraged product discovery within a cohesive lifestyle story.
<< After Refresh
The refreshed concept highlighted seasonal outfits on the mannequin as the focal point while seamlessly integrating a curated mix of lifestyle accessories — from scarves, handbags, and jewellery to homeware, candles, and small leather goods — into a cohesive display. Inspired by the composition of museum paintings, the products were presented as art pieces brought to life within decorative frames. A softly breathing toy dog added a playful, lifelike touch that completed the warm, inviting narrative.
>> Before Refresh
The new approach introduced a fresh and lively aesthetic, evolving the boutique’s visual identity from calm minimalism to a more engaging, elegantly bold expression. The result was a distinctive window that captured attention, invited curiosity, and attracted a broader customer demographic to the store.